Mark Hackman
NASCAR
Grant Park Street Race
The Job.
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There's a lot of details I can't get too much into here BUT I do wanna brag about not only playing a part in the pitch to acquire this race to be a part of the Pro Invite Series, but also PIVOTING big time when the RAIN came down! Feel free to ask me more about it at the interview.
The Considerations + The Pivot.
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The weather was always a gamble, I preached HARD about how that’s a positive not a negative.
And when stuff got rained out, I real-time got into the comments and stories and begged the question about how that could make for an exciting race.
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The event quickly got organically branded as "unique," as "hardcore," and has held that tradition ever since. Picture the cultural/fashion/sport opposite of the Kentucky Derby. That's what we have now.
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Literal front page headline = "Are Rain Delays the NASCAR Chicago Street Race's Superpower?"
